With Proposition 37, the California ballot measure to require labeling of foods, plunging in popularity because of a massive advertising campaign funded by Monsanto, DuPont, and other Big Agra giants, we decided it’s time to offer some support for the measure.
So here’s a documentary from Gary Null:
GMO Ticking Time Bomb – Part 1
GMO Ticking Time Bomb – Part 2
Monsanto has kicked in $7 million to the No on 37 campaign, with DuPont adding another $5 million. Altogether, the No camp has raised $34.6 million, compared to the $5.5 million raised by supporters of the measure.
Lisa Baertlein of Reuters reports on the impact:
An intense advertising blitz, funded by Monsanto Co and others, has eroded support for a California ballot proposal that would require U.S. food makers to disclose when their products contain genetically modified organisms.
For more than a week, an opposition group funded by Monsanto, PepsiCo Inc and others has dominated television and radio air time with ads portraying the labeling proposal as an arbitrary set of new rules that will spawn frivolous lawsuits and boost food prices, positions disputed by supporters of the proposed new measures.
Support for the GMO labeling proposal has plummeted to 48.3 percent from 66.9 percent two weeks ago, according to an online survey of 830 likely California voters conducted for the California Business Roundtable and Pepperdine University’s School of Public Policy by M4 Strategies.
At the same time, the proportion of respondents likely to vote “no” on the measure – known as Proposition 37 – jumped to 40.2 percent from 22.3 percent two weeks ago, according to the survey results released on Thursday.
We’re voting yes.