“Neutrality” Gone Mad: Should GM Have to Promote Toyota?

Courtesy of Mish.

The EU's attempt to breakup Google gets more absurd by the day. I wrote about this just yesterday in Google vs. Sun vs. France: Too Big, Too Powerful, Too Free.

I have a few more EU proposals regarding Google worth discussing, but first I have a few questions:

In the name of neutrality…

  • Should GM have to promote Toyota?
  • Should Target have to promote WalMart?
  • Should Pepsi have to promote Coke?

The idea sounds blatantly absurd, because it is.

Yet EU nannycrats Demand Neutrality From Google.
 

Google was under fire on two fronts in Europe on Wednesday as privacy watchdogs told it to apply the “right to be forgotten” globally and German ministers pushed for laws to make its search engine a “neutral platform”.

 

The developments crown a difficult week for the US technology group, which has already seen Capitol Hill hit out at a European parliament resolution advocating Google’s possible break-up. The non-binding motion is expected to be passed on Thursday

The 11-page paper, whose lead signatory is the German economics minister Sigmar Gabriel, argues it may be necessary to introduce “platform neutrality” to tackle abuses of dominance, either through tough antitrust enforcement or new legislation.

There is mounting unease in Washington that Google is being targeted for political reasons, in part to protect Germany’s corporate champions in media and telecoms. A host of senior politicians – including the chairs of two House and one Senate committee – spoke out on Tuesday against the European parliament resolution and warned of negative consequences for trade and investment.

The broad-ranging German position paper – dated November 13 and co-signed by interior minister Thomas de Maizière, justice minister Heiko Maas and the minister for digital infrastructure, Alexander Dobrindt – underlines the extent to which Germany is driving Europe’s efforts to constrain Google’s power.

The German ministers urge Brussels to use the lure of Europe’s domestic market and its political power to “stand up to global actors”. The ministers write that a joint Franco-German working group has developed proposals aimed at regulating digital platforms that dominate the market.


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